Kevin the Flamingo

Meet Kevin, the heart and soul of Bealls’ social media. Originally a plush flamingo, he came to life as a dynamic persona through my creative direction and collaboration with the photo studio. As the voice behind Kevin, I shaped his personality, curated content, and orchestrated every digital appearance, ensuring he embodied the Florida-inspired spirit of the brand. Kevin delighted audiences year-round with humor, charm, and playful storytelling. He appeared in broader digital marketing campaigns, including a customized Plucked by Kevin shop on the website and specialized email campaigns, helping drive a 4% conversion rate. This approach also reduced photoshoot costs by 40% while maintaining a 4.5% engagement rate, showing both creative impact and operational efficiency. Kevin wasn’t just a flamingo—he became a recognizable and beloved brand personality, showcasing my ability to craft engaging, personality-driven content that resonated with audiences and contributed to business results.