Fashion

I lead creative direction for fashion photoshoots that bring marketing campaigns to life. From mood boards to final execution, I oversee every element, including wardrobe, accessories, compositions, and model poses, ensuring visuals align with brand strategy and connect with audiences. Working closely with buyers and the photo studio, I selected trending looks that aligned with merchandising goals and the marketing calendar. The resulting photoshoot content was used across social media, email, paid ads, and the e-commerce site. I directed monthly photoshoots with a cross-functional team of 20+, spearheading a brand refresh that increased engagement by 40%. My work blends strategic thinking, artistic vision, and seamless execution to create content that elevates campaigns and tells compelling visual stories.